Establishing Your Brand: A Quick Start Guide
Building your Brand is Building your Business:
Branding is one of the most important parts of building your business. Building your brand may start with a choice of name, but don’t be fooled, it is so much more than that. Your brand is an expression of your company’s values and identity; it ought to differentiate you from your competitors and issue a promise to your customers about the quality of your products and services.
Defining Your Brand:Before you design your logo, take a little time to reflect on how you want to define your brand. Here are three questions to help guide you:
- What’s your company’s mission?
- What’s unique about your products or services?
- What qualities do you want people to associate with your brand?
How do I Create My Logo?If you haven’t already created a logo, or if your existing one need’s revamping, you should try using one of these free online logo design tools. We recommend using Logo Garden to create a free logo.
Considering how important your logo is to your brand image, we recommend you use a professional, especially if your company offers products or services online, by e-mail, or even direct mail campaigns. You may want to hire an industry leader to design your professional logo.
Developing a TaglineAfter you’ve designed your logo, you’ll need to develop a tagline. This should be a memorable, concise and meaningful statement that captures the essence of your brand.
A few examples:
- Acura The road will never be the same
- Subway Eat fresh
- Sprite Obey Your Thirst