Establishing Your Brand: A Quick Start Guide 

Building your Brand is Building your Business:

establishing-your-brandBranding is one of the most important parts of building your business. Building your brand may start with a choice of name, but don’t be fooled, it is so much more than that. Your brand is an expression of your company’s values and identity; it ought to differentiate you from your competitors and issue a promise to your customers about the quality of your products and services.

Defining Your Brand: 

Before you design your logo, take a little time to reflect on how you want to define your brand. Here are three questions to help guide you:

  • What’s your company’s mission?
  • What’s unique about your products or services?
  • What qualities do you want people to associate with your brand?

How do I Create My Logo? 

If you haven’t already created a logo, or if your existing one need’s revamping, you should try using one of these free online logo design tools. We recommend using Logo Garden to create a free logo.

Considering how important your logo is to your brand image, we recommend you use a professional, especially if your company offers products or services online, by e-mail, or even direct mail campaigns. You may want to hire an industry leader to design your professional logo.

Developing a Tagline 

After you’ve designed your logo, you’ll need to develop a tagline. This should be a memorable, concise and meaningful statement that captures the essence of your brand.

A few examples: 

  1. Acura The road will never be the same
  2. Subway Eat fresh
  3. Sprite Obey Your Thirst

Logo and Web Presence 

Your logo may be the foundation of your brand, but it ‘s your web presence that communicates that brand to the world. This means that your site’s content, advertisements, packaging and promotions, all need to integrate your logo in an effective and consistent way. When you begin to build your marketing materials, you’ll need to design templates and create brand standards to ensure consistency and quality across all platforms. Use the same color scheme, logo placement, look and feel throughout.

gobigEstablishing my Brand